Copywriting

Written August 2021 – 4-min read Copywriting for travel presents an unusual challenge, largely because much of the experience you’re selling is intangible and unknowable. Sure, you can explain the features and benefits of a hotel room fairly easily, but […]

Written October 2020 – 3-min read Let me say straight away, before you read all the way to the end and get angry about my clickbait title, I’ll be offering virtually no solutions to your problems in this article. I’m